Privacy policy

PRIVACY POLICY

Updated on 12-03-2025

Aurum Fashion (“we”, “our” or “us”) is committed to protecting your privacy. This privacy policy explains how your personal information is collected, used, and disclosed by Aurum Fashion.

This privacy policy applies to our website and its associated subdomains (collectively, our “Service”) alongside our application Aurum Fashion. By accessing or using our Service, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.

Definitions and key terms

Cookie: A small amount of data generated by a website and saved by your web browser. It is used to identify your browser, provide analytics, and remember information about you such as your language preference or login information.
Company: When this policy mentions “Company,” “we,” “us,” or “our,” it refers to Aurum Fashion, registered in Hong Kong, responsible for your information under this privacy policy.
Country: Where Aurum Fashion or the owners/founders of Aurum Fashion are based, in this case, the United Kingdom.
Customer: Refers to the company, organization, or person that signs up to use the Aurum Fashion Service to manage the relationships with your consumers or service users.
Device: Any internet-connected device such as a phone, tablet, computer, or any other device that can be used to visit Aurum Fashion and use the services.
IP address: Every device connected to the internet is assigned a number known as an Internet Protocol (IP) address. These numbers are usually assigned in geographic blocks. An IP address can often be used to identify the location from which a device is connecting to the internet.
Personnel: Refers to those individuals who are employed by Aurum Fashion or are under contract to perform a service on behalf of one of the parties.
Personal Data: Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
Service: Refers to the service provided by Aurum Fashion as described in the relative terms (if available) and on this platform.
Third-party service: Refers to advertisers, contest sponsors, promotional and marketing partners, and others who provide our content or whose products or services we think may interest you.
Website: Aurum Fashion’s site, which can be accessed via this URL: https://www.aurumfashion.co.uk/
You: A person or entity that is registered with Aurum Fashion to use the Services.

What information do we collect?

We collect information from you when you visit our website, register on our site, place an order, subscribe to our newsletter, respond to a survey, or fill out a form. This information may include:

Name / Username
Phone numbers
Email addresses
Mailing addresses
Billing addresses

How do we use the information we collect?

Any of the information we collect from you may be used in one of the following ways:

To personalize your experience
To improve our website
To improve customer service
To process transactions
To administer a contest, promotion, survey, or other site feature
To send periodic emails

When does Aurum Fashion use end user information from third parties?

Aurum Fashion collects End User data necessary to provide Aurum Fashion Services to our customers. End users may voluntarily provide us with information they have made available on social media websites. If you provide us with any such information, we may collect publicly available information from the social media websites you have indicated.

When does Aurum Fashion use customer information from third parties?

We receive some information from third parties when you contact us. For example, when you submit your email address to us to show interest in becoming a Aurum Fashion customer, we receive information from a third party that provides automated fraud detection services.

Do we share the information we collect with third parties?

Yes, we may share both personal and non-personal information with third parties such as advertisers, contest sponsors, promotional and marketing partners, and others. This includes our current and future affiliated companies and business partners. If we are involved in a merger, sale of assets, or other business reorganization, we may also share your information with our successors.

We may also disclose information if required by law or to protect our rights or others’.

Where and when is information collected from customers and end users?

Aurum Fashion will collect personal information that you submit to us. We may also receive personal information about you from third parties as described above.

How do we use your email address?

By submitting your email address on our website, you agree to receive emails from us. You can unsubscribe at any time. We may use your email for custom advertising on platforms like Facebook. Email addresses submitted via the order page are used solely for updates related to that order.

How long do we keep your information?

We keep your information only as long as needed to provide services and fulfill purposes described in this policy. When we no longer need it, we will delete or anonymize it.

How do we protect your information?

We implement various security measures including SSL encryption. Sensitive information is stored securely and access is restricted. While we do our best, no method of transmission is 100% secure.

Could my information be transferred to other countries?

Yes, information may be transferred and hosted globally. By using our services, you consent to such transfers.

Is the information collected through the Aurum Fashion Service secure?

We take reasonable steps to safeguard your personal information, though no system is completely secure.

Can I update or correct my information?

Yes. You may contact us to:

Update or correct your information
Change communication preferences
Request deletion of your data (where legally allowed)

You can also do this by canceling your account.

Personnel

If you work for or apply to Aurum Fashion, we collect information for HR purposes such as benefits or screening. You may contact us to update your records.

Sale of Business

If Aurum Fashion is sold or merged, your information may be transferred to the new owners under the same policy terms.

Affiliates

We may share information with our corporate affiliates, who will also honor this Privacy Policy.

Governing Law

This Privacy Policy is governed by the laws of the United Kingdom. You consent to the exclusive jurisdiction of UK courts.

Your Consent

By using our website, registering an account, or making a purchase, you agree to this Privacy Policy.

Links to Other Websites

This Privacy Policy applies only to our Services. Our site may link to others that we do not control. We are not responsible for third-party sites or their policies.

Advertising

Our site may contain third-party ads and links. We are not responsible for the content, promises, or quality of third-party offerings.

Cookies for Advertising

These cookies collect information about your online activity to tailor ads to you. They may also help prevent repeat ads or measure ad performance.

Cookies

Aurum Fashion uses cookies to enhance website performance. These are optional but may affect site functionality if disabled.

Blocking and disabling cookies and similar technologies

You may set your browser to block cookies, but this may limit functionality. Blocking does not delete cookies unless done manually.

Children’s Privacy

Children under 13 may only use the site with a parent or guardian.

Changes to our Privacy Policy

We may update this policy. You will be notified via the Service before changes take effect. Continued use indicates acceptance of the updated policy.

Third-Party Services

We are not responsible for any Third-Party Services, their content, or how they use your information.

Contact Us

Don’t hesitate to contact us if you have any questions regarding this Privacy Policy.

Via Email: info@aurumfashion.co.uk
Via this Link: Contact
Via Phone Number: +44 7446427591